American marketing is given to excess: “The greatest thing since sliced bread!” “The boldest step in home living since the flush toilet!” “This crew-cab truck is sooo big, you’ll need an aircraft hanger to garage it!” “100 times more powerful than the competitor’s laxative!”
Apple has somewhat turned this on its head by going the opposite way: “Half the weight of the previous model!” “So thin it seems to disappear!” “We worked our engineers to the bone to make this so small you might accidentally inhale it!”
And then there is this: a mini-burger that has two half-pound beef patties. That’s a pound of beef, using simple arithmetic. Add in the other ingredients, including “hambacon,” and whatever this menu item might be, it is not “mini,” though it presumably is smaller than either North or South Dakota.
