While standing in the checkout line of a geeky store, we noticed some trail mix for sale. Trail mix goes by many names, but is generally considered to be a combination of dried fruit, nuts, and possibly cereal of some sort, intended as something you can take on a hike or long walk. But it occurred to us that trail mix can be tailored to target audiences:
Hiker trail mix: dried soybeans, peanuts, raisins, Chex mix
Extreme jock trail mix: raisins, dried wheat grains, dried rice grains, sand.
Programmer trail mix: M&Ms, pretzels, peanuts.
Mobile app programmer trail mix: whatever the hamster is eating.
System administrator trail mix: M&Ms, pretzels, peanuts, caffeinated raisins.
Web developer trail mix: Organic pretzels, organic peanuts, M&Ms, organic raisins.
Digital strategy manager: Organic caffeinated pretzels, organic caffeinated peanuts, M&Ms, organic caffeinated raisins.
Digital services finance officer: Chex mix.
Chief technology officer: organic M&Ms.
Chief information officer: organically dried fruits (i.e., left in a bowl and forgotten).
Digital artist: artisan organic fair-trade pumpkin seeds, cashews, sunflower seeds, soybeans, apricots and sultanas.
